I work with individuals and small businesses who want a professional presence that reflects the depth of their work—clear, grounded, and intentional.
My clients span wellness, education, creative, and service-based industries, but you don’t need to fit a specific category. What matters most is that you value clarity, quality, and thoughtful design.
I take on a limited number of projects at a time to ensure depth, attention, and care.
Brand Design
Foundational Brand Identity
For clients who want a clear, cohesive visual identity that supports their next phase of growth—without overcomplicating the process.
This work is a good fit if you’re:
- refining your professional direction
- stepping into greater visibility
- transitioning from informal to established
- ready for your work to be represented with clarity and confidence
Brand design projects typically include:
- brand direction & positioning
- logo or wordmark system
- color palette
- typography
- basic brand usage guidance
Website Design
Strategic Website Design
For service-based businesses who want a website that feels aligned, credible, beautiful, and easy to navigate.
This is ideal if:
- your work has depth that isn’t translating online
- your current site no longer reflects who you are
- you want a professional presence without overproduction
Website projects typically include:
- site structure & page hierarchy
- custom visual design
- website build (Squarespace or WordPress)
- mobile optimization
- launch support
- optional add-ons (copywriting, newsletter setup, SEO, scheduling integration, ecommerce, brand photography art direction, ongoing website support)
BRAND + WEBSITE PROJECTS
Some clients begin with brand design and continue into a website build.
Others arrive with an established brand and focus solely on their site.
We’ll determine the right starting point together.
THE APPROACH
My work blends strategy, visual design, and lived experience. I bring a calm, thoughtful approach to every project—prioritizing clarity, cohesion, and longevity over trends or overproduction.
Many clients come to me during a moment of transition or refinement, when they’re ready for their work to be represented more clearly in the world.
AVAILABILITY
I work with a small number of clients each month to ensure quality and focus.
If you’re interested in working together, the next step is to reach out.